"Window Defogging? What's That?"
Money, money, money.
Money, money... That's the call now. I hear that everyday. I no longer hear readers say, "I want to install 40 brand-new Andersen windows." Instead, I hear: "How can I make my current windows last?"
Personally, I think this has nothing to do with our current economic crisis. I think it just makes good sense. You've never felt sick to your stomach until the day you've seen 40 demo'd windows, ranging from worthless to pretty good, tossed in a rolloff Dumpster or the back of a Pella Window truck, ready to go to the landfill. You begin to think, Why? What's the point? If fifteen were bad, why did we throw out the other twenty-five? Well, because the salesman told you to. He was like Kaa, the hypnotic snake in The Jungle Book, whispering sweet lies in your ears like:
- "Those good windows are about to fail soon anyway..."
- "If you buy ten, you might as buy ten more..."
- "I'll give you a good deal..."
- "We have a minimum order size of [five, ten, fifteen...]"


Comments
No comments yet. Leave a Comment