Color is color is color.
One major, distinguishing quality (but not the only quality, as you will see later) between expensive designer paints and cheaper paints is a better attention to color. Or could it just be that designer paints do a better job of marketing these colors?
- Color is Color is Color. Any color is identifiable and copy-able. Or yellow or brown or whatever you like.
- No One Owns Colors. Paint companies make money not just by supplying paint but ideas. It's one thing to call a color "Light Tan." But "Desert Rapture MoonWindFire" sells a whole lot better. Sell the Sizzle Not the Steak is so true in selling designer paint.
- I Reproduced a Designer Paint Color in a Less Expensive Paint. What else can I say? I took advantage of the care and research undertaken by a certain upper-tier designer paint company, and then had it reproduced in cheaper form by another company.
On-Screen Color Approximation
Yes, colors on the screen may appear differently from the colors on the chips or paint on the wall. As Ralph Lauren Paint says, "On-screen swatches are photo representations and do not reflect color with 100% accuracy..."
It's About Color, Not Substance
Copying a designer paint color does not mean copying the paint itself. A can of Benjamin Moore Aura will likely apply better and last longer than the generic junk from your local dollar store. You need to assess your needs. I would be more likely to choose premium paint and pay its high cost for exterior applications, simply because performance is key with exteriors.
What's Your Opinion?
More About Designer Paint Colors: What Can I Say? You're Right!
An anonymous commenter named Angelo raised a point. He/she says, "Quality and price of paint doesn't have anything to do with colors. It's about adhesion, coverage, and, durability." Long ago, I amended my blog post so that it deals more with getting designer paint colors cheap, than with the actual paint substance itself.
This commenter also says that colors go beyond red, blue, and yellow; that there are 10-12 different tints available. This is true.
Another commenter advances the point that "...any employee of Home Depot who mixes a gallon of Glidden using a Behr or Ralph Lauren chip is risking serious disciplinary consequences." Technically true. For instance, Sherwin-Williams stores are Sherwin-Williams products only. They cannot mix Ralph Lauren Polaris TH03, per se. But bring them a chip of Polaris TH03, tell them you like this color, and they will get you awfully darn close. I would be surprised to find an employee who would balk at this.