But its name is descriptive. It does come from Malacca, a state within the Asian country of Malaysia (itself south of Thailand and Vietnam), a heavily forested area known for its excellent hardwoods for flooring. And it does have a slight natural brownish-purple color that is enhanced and reddened when finished (See "How Much Does It Cost To Refinish Hardwood Floors?"")
At a Janka rating of 1900, Taun is harder than most flooring woods--but that list includes softwoods like pine and fir. If we're just looking at the hardwoods, it falls about mid-range in hardness. To put that in perspective, it's harder than your conventional American red oak but softer than Brazilian Cherry.
So, yes, this wood is a good purchase for flooring--but not if they are pricing it similar to those very hard hardwoods like Brazilian Cherry, Santos Mahogany, or Jarrah.