Cost is the Chief Feature
For those you have never been there, Lumber Liquidators is the sole retail outlet for Bellawood. Their showrooms are decidedly bare-bones. If you hit a Lumber Liquidators on a Saturday, forget it. The place will be swarming with people, and the small staff will be stretched.
So, try for a weekday. It is worth playing hooky from work for an hour for this. At the time of this writing, Australian Cypress is going for $3/foot, Brazilian Teak for $4-$5, and even an American Walnut for under $8. Prices will change, but you get the general idea.
The Number One Complaint: Defective Boards Abound
Installer: What brand flooring is it?
Installer: (Groaning) Bellawood? You realize we get so many defective boards from them. Order up an extra carton right now.
On the other hand, waste is a fact of life with hardwood floor installation. And by "waste," we do not mean just cut-off ends. We mean defective boards that split, break, crack, or otherwise prove themselves unworthy of being installed. So, if you are comfortable hitting the top range of that 17% per square foot overage recommended by Bellawood, this is for you. Here's more on
Low Pressure, Good Availability
Worse than that: when "help" does arrive, they may not know what they are talking about. Unfortunately, this is what you may find in any kind of discount store.
Availability does depend on the individual Lumber Liquidators store, but reports are favorable here. One reason why you can pick up pretty much whatever you want, whenever you want, is because the Lumber Liquidators stores are essentially warehouses with tiny showrooms stuck in the front. When you go in there and ask for ten cartons of 3/4" x 2-1/4" Brazilian Cherry Lite Flooring Pre-Finished, chances are pretty good that you drive out of there with those ten cartons in your truck. You cannot say that for a lot of flooring stores.