Zen Windows - Doing Replacement Windows Differently

The clothing boutique experience opened Dan Wolt's eyes. He looked around at his own life.

His wife had graduated from dental school. He thought: if someone has a sore molar, they call a dentist. He looked at his father-in-law, a gastroenterologist. He looked at his brother, an MBA. He thought: if someone needs investment advice, they call someone like my brother. For law, an attorney. For taxes, an accountant.

He thought: When people have problems, they call in the professional.

How is the window replacement business any different? These people surely have problems. Drafty, cold single-paned glass. Furnace cranked to high all winter. Monstrous heating bills. People do not just on a whim call a window replacement window company. People do not say to their spouse: "Edna, sure we've got nice windows, only two years old, but what the heck, let's drop twenty-five grand and get some new ones, eh?"

No. They call the window company because they have problems. And, know what? In the same manner that they get tax advice or law advice, would they not also appreciate dealing with a professional?

And Dan Wolt thought: Windows are simple. When you get down to brass tacks, it's one window out, another window in. If windows are simple, why cloud the issue? He had seen the dark side of the window business. He had seen how salesmen complicate the issue, how they muddy the waters unnecessarily with their charts and graphs, with their gimmicky props, and their fake price markdowns.

He thought: if windows are simple, why not keep it simple?

And so Zen Windows was born.